The Recession Proof Industries

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It is but obvious that the sale of essentials will remain unaffected during periods of recession. Here's a look at some of the companies listed on the BSE that have managed to hold their scrips steady :-

The FMCG Sector -
Products include Household items like soaps,detergents to personal care items like shampoos, hair and oral products. Foods and beverages also come under the umbrella of Fast Moving Consumer Goods. These products are naturally part of every monthly household budget and thus remain unaffected by market recession and volatility. Some of the major players are:-

Hindustan Unilver Limited

 HUL -In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG).

Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.

Brand list:

Food -Brooke Bond, Annapurna Red Label Tea, Taj mahal Tea, Bru, Kissan, Knorr, Kwality Walls, Lipton, Modern Bread.

Home care- Wheel, Cif cleaner,Comfort fabric conditioner, Domex, Rin, Vim, Surf Excel and Sunlight color care.

Personal Care-Aviance(women's beauty product),Axe, Ayush therapy, Breeze, Clear (shampoo) , Clinic Plus, Close up, Dove, fair and Lovely, Hamam, Lakme, Lifebuoy, Liril, Lux, Pears, Pepsodent, Pond's, Rexona, Sunsilk, Vaseline.

Water- Pure-it water purifier

Procter and Gamble

P&G- It is one of the largest and amongst the fastest growing consumer goods companies in India.

Brands in India: Ambi Pur, Ariel, Duracell, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Pantene, Tide, Vicks, Wella, Whisper

Godrej

Godrej- Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers. The founder, Ardeshir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej empire.

Godrej Hershey's Ltd has brands like Hershey, Mahalacto, Nutrine, Jumpin & Sofit. And Godrej Cinthol Ltd produces Cinthol soap.

Dabur

Dabur- The name comes from Daktar Burman the founder. Dabur is India's largest ayurvedic manufacturer.

Colgate Palmolive

Colgate Palmolive India- They sell personal care brands under Palmolive, oral care products under the brand name Colgate.
They also have a dish washing soap named Axion.

Nestle

Nestle India- 
They sell beverages under Nescafé  brand, prepared cooking dishes under Maggi brand, chocolates and confectionary items under brand names like -Kitkat, Bar one , Milky Bar, Munch, Polo, Eclairs and milk products as Everyday milk powder.












The inner garments industry -


The inner garments industry too being an essential products industry is unaffected by recession.

Page Industries owned
by Genomal family is
an exclusive licensee
 of Jockey in India

  1. Page Industries -In the early 1990s, when globalization was just unfolding in India, innerwear was a low involvement category for consumers. There was no organized international innerwear brand retailed in India. Page Industries Ltd identified this need and introduced a wide range of quality products for men and women employing modern global marketing and distribution methods.

The company commenced operations in the year 1995 with the manufacturing, distribution and marketing of Jockey® products. The company is the exclusive licensee of Jockey International Inc (USA) for manufacturing and distribution of the Jockey brand of inner wear and leisure wear in India, Sri Lanka, Bangladesh, Nepal and UAE. 

Maxwell Industries which owns
the indian innerwear brand V.I.P.

  2. Maxwell Industries (V.I.P Innerwear)- Run by the Pathare family this pioneering brand in innerwear category was created in honour of the discerning Indian customer and has consistently lived up to the highest quality standards in the last 37 years.